Images from the latest photography exhibition opening at the PhMuseum Lab

More than 200 visitors joined us for the opening of Presence, our latest exhibition that reflects on the relationship between our online and offline personality.

The spring season began at the PhMuseum Lab on Thursday March 24 with the opening of the new exhibition Presence, presenting a selection of photographs that depart from the traditional understanding of portraiture and reflect on how we represent ourselves and others in the digital age. The display includes a fun experience for visitors. In the main room, there is indeed an installation made up of suspended photographs printed on marine fabric. These are combined with reflective yet transparent PVCs which create an interactive pathway and can be used as an actual color filter.

The back room is instead characterized by a selfie spot on a pink background that prompted visitors to take photos which were then collected and displayed on a TV in the main exhibition hall through a random algorithm. An ephemeral studio intended to spark a conversation about these daily activities that influence our perception of our identity. In the same room, we also presented all the images received as part of the open call for the PhMuseum 2021 Mobile Photography Prize to give the viewer a better idea of ​​this phenomenon and its different variations.

The opening was then followed by the presentation of the PhMuseum’s third photo book on the subject of mobile photography. The volume titled in the Sun on the Moon, … was introduced by American artist Jason Fullford who offered an informal dialogue with the audience. Visitors were invited to play with some of the images from the open call and think about how their meaning changes depending on how they are paired. This was indeed the starting point for Fulford, who organized the editing and design of the book from ideas discussed at the workshop. What to do with 2500 images? which he taught at PhMuseum Days 2021.

During this opening weekend, people of all ages pored over the works and the exhibition, highlighting a sense of community and a playful side to the use of photography. The question of representation and identity resonates with people with a certain need to find themselves constantly portrayed in order to be present. We invite you to come and experience the exhibition in the first person in our gallery in Bologna, Italy every Friday from 5 to 7:30 p.m. or by appointment until April 29. For more information, email us at [email protected]


Where: PhMuseum Lab, Via Paolo Fabbri 10/2a, Bologna, Italy

Admission fee

When: March 24 to April 29, 2022

Opening hours: Friday 5pm-7.30pm | Monday to Thursday by appointment only


PhMuseum Lab, founded in 2020, is a versatile place that shares the online experience of PhMuseum and stimulates a dialogue between digital opportunities and physical interactions. You can follow the activities of the PhMuseum Lab on Instagram.

Tracey L. Sweeney