Exhibition of photographs at the Ground Art Caffe micro-gallery

The feeling of deja vu, the French expression for the feeling that we feel like we have experienced something before, is being turned around thanks to the exhibition of photographs by Simon de Haast. ‘Vujá dé’ – The Stories We Tell Ourselves is a kaleidoscopic exhibition using the term coined by comedian George Carlin. “Vuja dé” expresses the opposite of the well-known French idiom – referring to something unusual in its refreshing novelty.

Simon de Haast’s photographs play with “found” or everyday objects using techniques that envelop light, movement and curiosity to prompt exploration of our own stories. We see the familiar narrative in ways we hadn’t thought of in De Haast’s unique pixelated narratives.

De Haaste is also known for breaking the rules in the world of photography.

In Simon’s Rebellion he goes against the rules of photography, with one of the most notable elements being allowing movement during long exposure, allowing pixels to become art.

It also uses the free lens to create custom images.

“Each image has a backstory to how I ‘saw’ it, and very little post-processing is done. What appears here is as the sensor recorded it,” says De Haast.

Who is the man behind the lens?

De Haast grew up in KwaZulu-Natal but now lives in Cape Town. He and his arsenal of cameras over the years have shot many diverse subjects, including for Rolling Stone South Africa magazine.

To reach inside and discover the meaning of ‘vuja dé, visit the micro gallery, cafe and coffee bar, Ground Art Caffee, on the next first Thursdays.


  • When: April 7
  • Or: Floor Art Cafe | 160 Strand Street De Waterkant

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Picture: Facebook

Tracey L. Sweeney